Livescale Academy

3 common mistakes in Live Shopping – FOGL | Vol.15

LiveFeed – Your little black book of Live Shopping 🙋‍♀️


Live Shopping isn’t new: for years, it’s been an e-Commerce mainstay in Eastern countries, mainly China. Here’s what’s hot off the presses there, and as decoded by Livescale’s own experts, what it means for you.

The Headline
3 common mistakes in Live Shopping – FOGL (Fear of going Live!)

The Details

Live Shopping may seem intimidating to the uninitiated business. These common hesitations may lead to the dreaded FOGL (Fear of going Live).

Ask the Experts

Marco Novo – A marketing and innovation consultant with incredible expertise in the world of live-streaming shared the Top-3 fears brands have because they’ve mistaken their stage in Live Streaming for selling. 


Don’t miss any Experts’ take!

💣 Fear of not technical-ready

“Our brand doesn’t have a live product team” is perhaps the biggest fear in businesses considering Live Shopping. When it comes to your pilot series, a huge scale of production likely is not necessary.

Marco shared a simple list below as an ideal starting kit to equip for your first testing events. 

  1. smartphone
  2. Easily accessible tripod
  3. The built-in microphone in the phone

Watch the free webinar here

💣 Fear of “What if something goes wrong?”

With 5+ years of experience in the Live Streaming field, Marco spilt “There are many things you can control. The rest? No.”. The obvious question: What is the list of things you have under your control?  – Everything technical.

It’s critical to encounter the unexpected and build the control memories before the real events. Tests, rehearsals or dry runs are strongly recommended by Marco.

Consider the option of getting an experienced partner. There are enough things for brands to focus on when creating a pilot series. Working with a live producer can fill the knowledge gaps and free time for the most important step of all – our next fear. 

💣 Fear of under-performing event

In order to determine if Live Shopping suits your brand, coming up with your own KPI is often overlooked or underrated.

Community feedback is the most powerful tool. Develop a method to collect feedback on your content, format and host type. Then, use that feedback to iterate on your Live Shopping show until your brand finds the right formula or conclusion.

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