Since 2015, Marisa Cali has coached business professionals on how to leverage social media to maximize their impact in the online world and use social media to elevate their personal brand. Does the thought of going live and looking frazzled...

To create a successful Live Shopping event, there are 3 things you need to build. The content, the joy and the habit.

By now, you’ve likely heard about the power of Live Shopping, and perhaps even shared a post or two of those early adopter brands on LinkedIn, touting its merits to your network. But...there’s one thing standing in the way between...

In 2019, 93.2 million buyers made a purchase online on Black Friday, and another 83.3 million purchased on Cyber Monday, combining for $16.8 billion in sales. Even before COVID-19 accelerated purchasing patterns, online sales were key for any thriving business.  Opportunity -> Competition -> High...

LIVE Shopping is as new as to your customers and to you. 12 starter tips are all you need for you first live commerce show.

600+ events were done by a vast pool of industries in 2020. An accessories brand sold 282 items in less than an hour, scoring a 56% sales conversion rate.