Live Shopping Analytics for Beginner

This checkpoint of the series covers the essentials skills to get you started in understanding the definitions of data, reading the event analytics report, implementing custom tracking to your events for an insightful report in Livescale. You’ll learn how to navigate the Enhanced Analytics...

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10 Must-have on Your Live Shopping Event Preparation

Since 2015, Marisa Cali has coached business professionals on how to leverage social media to maximize their impact in the online world and use social media to elevate their personal brand. Does the thought of going live and looking frazzled...

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Free Live Shopping Webinar with expert

Fight the FOGL (Fear of Going Live!) | Ask the Experts

By now, you’ve likely heard about the power of Live Shopping, and perhaps even shared a post or two of those early adopter brands on LinkedIn, touting its merits to your network. But...there’s one thing standing in the way between...

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BFCM 2020 The Ultimate e-Commerce checklist

In 2019, 93.2 million buyers made a purchase online on Black Friday, and another 83.3 million purchased on Cyber Monday, combining for $16.8 billion in sales. Even before COVID-19 accelerated purchasing patterns, online sales were key for any thriving business.  Opportunity -> Competition -> High...

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What is LIVE Shopping explained

600+ events were done by a vast pool of industries in 2020. An accessories brand sold 282 items in less than an hour, scoring a 56% sales conversion rate.

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