When the Live Shopping promotion done right, it can effectively increase your conversion rate. Identify the winning campaign channel is the key to drive high-quality traffic to your Live Shopping event. If Google analytic is one of your day-to-day tools, and you use UTM regularly. You already master 70% of the traffic sources tool of Livescale. In this article you will learn :
Campaign Performance Tracking 101
You can utilize the UTM code logic to track the performance of campaigns and content executed to promote your Live Shopping event. With Livescale’s Enhanced Analytic, you can use
utm_source to identify a social media platform, newsletter name, or other sources.
The source you input with the UTM logic to the link shows up in your analytics reports to give you a clearer insight into marketing performance. A UTM code looks something like this:
💡 Example 💡
You work with influencers, they will share the news about the Live Shopping event on their Instagram stories and you want to track which influencer brings the most traffic. You can find out easily by giving two links having different sources to them.
You placed paid ads on Facebook, Instagram, and third-party websites, you want to find out which paid media channel(s) bring the most traffic to the show. You can share the event with links like these:
Build the event campaign URL in two clicks with the builder below!
This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Event Analytics.
💬 If you did not define any source with the UTM method and simply shared the event with the standard link like this: http://shop.livescale.tv/your-event-title/. You will see the traffic indicates as “Direct/ Unknown” in the event report.
Identify the Winning Customers' Group
As you can customize the source with UTM, be creative when you use the traffic source. You can identify your Live Shopping event theme are the most appearing to which customer groups. For example, you can define the source as:
- Customers who purchased more than 3 times
- Customers who purchased less than 3 times but at least once
- Subscribers who have never make any purchase yet
Identify the Winning Promotion Channels
Do you know? Social media now drives 31% of all referral traffic. Identify which social media channels bring the most traffic to the events, amplify the resources on it to maximize the result. There are ways to communicate on social media to drive traffic to your Live Shopping events, plan out your promotion plan and test it out.
Follow-up and Optimise Your Next Events
Understanding your event reports and data is critical to optimize your events’ content as well as the promotion strategy. Once you map out the winning target groups and promotion channels, you can design the concept and communication campaigns accordingly.