BI-WEEKLY, BITE-SIZED
LIVE SHOPPING INSIGHTS
Your Live Shopping newsletter – Get familiar and craft your action plan gradually with trends and insights from Asia decoded by Livescale’s own experts, for all e-Commerce businesses.
WEEKLY, BITE-SIZED
LIVE SHOPPING INSIGHTS
Your little black book of Live Shopping. 🙋 Each week, our global team will translate the latest news from Asia’s top trendsetters, breaking down what it means for you. As the word spreads, so will your expertise; prepare for a global understanding of the hottest trend in e-Commerce.
Latest reports
3 common mistakes in Live Shopping – FOGL | Vol.15
Live Shopping may seem intimidating to the uninitiated business. These common hesitations may lead to the dreaded FOGL (Fear of...
Read MoreThe Numbers Around Live Shopping in 2020
600+ events were done, with an average of 300 viewers per event. One popular accessories brand sold 282 items in...
Read More3 Reasons Live Shopping Viewers Make an in-Event Purchase | Vol.14
We look at the data and summarized three factors that are the secret weapons to trigger in-Live-Shopping-Event Purchase.
Read More4 keys To The Ideal Live Shopping Product Formula | Vol.13
If the objective of the event is sales-oriented, one thing is clear: the product combination is one of the keys...
Read MoreChina’s foreign talents Live Shopping army | Vol.12
Viewers in one European livestream selling session rise from a few hundred to several thousand in a year - What...
Read MoreIs Live Shopping for high-end brands? | Vol.11
Brands like LVMH, Gucci are all joining the Live Shopping game, it doesn't mean it is working. - What is...
Read MoreThe Sales Associate turned KOS | Vol.10
While most brands may have grown used to seeking externally, the right one might be already inside your brand. -...
Read MoreStep by step Live Shopping traffic guide | Vol.9
Meet Kuaishou 618 e-Commerce festival month? - What is the takeaway and how to apply to your sales period.
Read MoreIs Live Shopping an impulse marketing tool? | Vol.8
Is Live Shopping an impulse marketing tool? - What is the takeaway.
Read MoreThe Knowledge-first category expert | Vol.7
Meet the new wave of Live Shopping hosts: Knowledge-first category experts - What is the takeaway.
Read MoreThe Making of KOS | Vol.6
Meet Viya, the woman who made $6b in sales last year, surpassing Carrefour's annual sales in China - What is...
Read MoreA Live Shopping-themed Show | Vol.5
Video platform and e-Commerce mainstay in China co-create addictive new Live Shopping-themed variety show - What is the takeaway.
Read More