Conversions within Live Shopping come from the influence, trust, and connection between the viewers and the host.

Conversions within Live Shopping come from the influence, trust, and connection between the viewers and the host.

KOS is more than just a host. A lot of work goes on behind the scenes before those record-breaking live...

Live Shopping may seem intimidating to the uninitiated business. These common hesitations may lead to the dreaded FOGL (Fear of...

600+ events were done, with an average of 300 viewers per event. One popular accessories brand sold 282 items in...

We look at the data and summarized three factors that are the secret weapons to trigger in-Live-Shopping-Event Purchase.

If the objective of the event is sales-oriented, one thing is clear: the product combination is one of the keys...

Viewers in one European livestream selling session rise from a few hundred to several thousand in a year - What...

Brands like LVMH, Gucci are all joining the Live Shopping game, it doesn't mean it is working. - What is...

While most brands may have grown used to seeking externally, the right one might be already inside your brand. -...

Meet Kuaishou 618 e-Commerce festival month? - What is the takeaway and how to apply to your sales period.

Is Live Shopping an impulse marketing tool? - What is the takeaway.