LiveFeed – Your little black book of Live Shopping 🙋♀️
EAST MEETS WEST 🗞️
Live Shopping isn’t new: for years, it’s been an e-Commerce mainstay in Eastern countries, mainly China. Here’s what’s hot off the presses there, and as decoded by Livescale’s own experts, what it means for you.
The Sales Associate turned KOS
100 sales associates were reported to have livestreamed during China’s most recent 618 shopping holiday, resulting in a 133% increase in sales. The secret? Turns out that just like a retail store, a Live Shopping event ought to have solid foot traffic and a compelling sales’ pitch.
For a sales-driven Live Shopping show, apart from the right traffic, the right person to transform engaged viewers to loyal customers is key. While most brands may have grown used to seeking externally for this person, the right one might be already inside your brand.
Austin (李佳琦) is the perfect example – The Live Shopping king and former L’Oréal in-store sales associate, who almost always generates record sales.
✏️Take your in-store sales mobile, with a virtual Live Shopping store
✏️Live Shopping is a great incentive for sales associates to boost their incomes
✏️Your sales associates are your ready-to-bloom KOS’s
✏️Let sales professionals do the selling and external influencers bring your engaged audience
Weekly, bite-sized Live Shopping News
Live Shopping makes it possible for a brand to continue engaging its customers – by accompanying them for every stage of their purchasing journey, and by extending an additional avenue to current customers.
Better yet, this interactive format makes it possible to make the most loyal customers true ambassadors of the brand. Nothing will replace physical contact in the store, but this new tool is poised to boost the benefits that already exist, with the hope of additional avenues sure to follow suit.
– Lancôme China 11.11.2020 – 7 hours of livestream => 150 millions USD GMV!
– Nike generated $15 million USD in 60 seconds
– In China they have launched KOS “incubators”
– Fun fact : Magic Johnson is now bringing traffic to Live Shopping with CBD products (Uncle’s Bud)
– Brands like Fender and Bissell are looking to Singles Day and innovating more heavily in the Chinese market due to COVID-19
This great article explains the fundamentals of Live Shopping, from A-Z. For those new to the topic, Live streaming occurs when streaming video is sent over the Internet in real-time, without first being recorded and stored.
Livestream shopping content is an added layer to this, creating an interactive experience where viewers can chat and click to buy what they see. It’s creative, too, with the emphasis more on entertainment, engagement, and celebrity value and less on hard selling.
And, even better? The solution offers a faster route to checkout.