LiveFeed – Your little black book of Live Shopping 🙋♀️
EAST MEETS WEST 🗞️
Live Shopping isn’t new: for years, it’s been an e-Commerce mainstay in Eastern countries, mainly China. Here’s what’s hot off the presses there, and as decoded by Livescale’s own experts, what it means for you.
The Golden Live Shopping Product Combination
Live Shopping is of course live. That being said, there are many things a brand can prepare ahead of time to help the process of their live events go smoothly. If the objective of the event is sales-oriented, one thing is clear: the product combination is one of the keys to a successful Live Shopping event, apart from the traffic, host and content. Below, we’ve broken down four product types to incorporate into your next Live Shopping events.
✏️ Use products as traffic magnets in themselves. They’ll act as a hook and can be an exclusive free gift, a rare low price, or limited bundle. The function of these products are to increase traffic and to acquire new viewers – don’t underestimate the power of this!
✏️ The Profit item: This is the item that you want your KOS (Key opinion seller) to focus on, as it is likely the hero product of the collection you’d like to promote, and the star element to delivering optimal ROI.
✏️ Low Hesitation Product: Even with the real-time consultation and myriad of Live Shopping benefits, there are products which normally require people more than one touchpoint to make the final purchase. Knowing this, you should try to avoid this type of product as making up the majority of your curated product list.
✏️ The product that can benefit from a virtual visual demonstration. As they say, education is everything, and that couldn’t be more true in the world of Live Shopping. Put your KOS skillset to work, and share the value proposition of your brand with these products.
Weekly, bite-sized Live Shopping News
Video shopping offers the interactivity of in-person shopping while giving access to global customers. Tech platforms including Instagram, plus multiple software startups, provide video shopping for companies like Gucci, Farfetch and Moda Operandi.
lifestyle personality Katie Sands, who is an Live style host says: A key benefit of Live, is chatting directly with viewers, who can purchase during broadcasts.
The “live streaming” sale is the subject of numerous experiments by traders due to the closure of stores due to sanitary confinement. This sales channel is equally suitable for a “TV shopping” type experience popularized by AliExpress in Europe as it is for a high-end service, adapted to the world of luxury.
The livestream is the antidote to e-Commerce; instead of scrolling through near-identical product catalogues for hours, Live Shopping presents customers with real, interactive shoppability, personalized to your needs.
Hyper-powerful and rich with dizzying possibility excluded from its old ancestor, teleshopping, countries are taking their own approach in ensuring the trend suits their culture. In France, it is the FNAC which seems to be at the forefront on the subject, but the innovation doesn’t stop there. Abdel, a communications manager at La Revue Digital, is still not over the video experience that Citroën DS provided him. By requesting an online demonstration, he was put in direct-live contact with a salesperson, sharing all purchasing details in real-time. A sort of individual live-streaming, that can’t be ignored any longer.
“During this year’s Prime Day event, I was glued to my computer screen. Not because I was hunting for deals, but because I was watching Amazon Live – the retail giant’s QVC-style video shopping platform.”