LiveFeed – Your little black book of Live Shopping 🙋♀️
EAST MEETS WEST 🗞️
Live Shopping isn’t new: for years, it’s been an e-Commerce mainstay in Eastern countries, mainly China. Here’s what’s hot off the presses there, and as decoded by Livescale’s own experts, what it means for you.
3 Reasons Live Shopping Viewers Make an in-Event Purchase
We outlined best practices for Live Shopping product curation, and have also addressed traffic-boosting strategies for the sales-focused events. To sum up the Live Shopping phenomenon around the world, we look at the data and summarized three factors that are the secret weapons to trigger in-Live-Shopping-Event Purchase.
And we are sharing our findings below, to help you craft your Live Shopping strategy that consistently brings results.
✏️ The Host: Most often, viewer traffic will join the event for your host, and this truth will only magnify with time. It’s important to recall that the type of host to drives the most sales are usually KOS (Key Opinion Seller), and if your objective is sales-related, installing a lively, expert KOS is key. Over time, you’ll build a ready-to-buy viewership, and your brand will become synonymous with the trust your host imparts.
VIYA and Lipstick king are two of the most famous KOS examples bearing strong ready-to-buy followings.
✏️ The Knowledge: It’s no news that education is playing a gradually and undeniably important role in the success of all brands. Viewers make purchases for the information, and it strengthens a consumers trust in a brand, reinforcing loyalty overall. We can see among early adopters in Live Shopping, that brands are nurturing their own knowledge-first expert hosts, placing education at the centre of the experiences.
✏️ The Perks: Of course the tried-and-true “good deal magic” almost always works. Why almost, however? Though there are cases when it doesn’t work. People are coming for good deeds. If the flash sales, exclusive discounts or low price are only available during the live, you largely utilized the hype and fear of missing out in that particular period for the best sales result.
Weekly, bite-sized Live Shopping News
Livestreaming E-Commerce is promoting and selling goods through influencer streams on their own social media channels, most often housed on China’s online shopping malls. It’s like Home Shopping Network, but with charismatic, trendy anchors. It’s also been described as part infomercial, part variety show.
“Live shopping is a fast-emerging method of digital commerce and offers the Anne Klein customer a new way to shop the brand in a place we know they are already engaging.” – WHP Chief Operating Officer Effy Zinkin said in a statement.
Last year, a single livestream selling session in Europe “would only attract a few hundred viewers,” Live Shopping expert Zhiguo told the AFP agency. But now, Zhiguo says, “it’s normal to have several thousand viewers.” Find out why, and how it’s on track for more explosive growth, here.