Livescale Academy

Key Pandemic Shopping Habit Facts | Vol.2

LiveFeed – Your little black book of Live Shopping. 🙋


💡PayPal’s ‘Pay In 4’ Expands installment Credit Options For PayPal Users
  “What we continuously hear from businesses of all sizes is that they are looking for trusted ways to help drive sales [and] attract customers without taking on additional costs,” Bland said. “At the same time, what we hear from our consumers is they are looking for flexible and responsible ways to pay when they shop. This has all accelerated during the pandemic, and this economic uncertainty has created additional stress for the retailers and for consumers.”

💡Korea’s e-Commerce leader Coupang readies to launch live commerce platform
South Korea’s top e-Commerce platform operator Coupang Corp. has joined the livestreaming marketing race after the acquisition of a software business of Hooq, a joint-venture for the video-on-demand service between Singapore’s Singtel, Sony Pictures and Warner Bros, in July.

💡Mulan’s Big Win Shows Disney+ Has Potential As An e-Commerce Ecosystem
This could mark the start of new revenue streams for Disney, which is known for three things: magic, whimsy and finding ways to merchandise both. Buying Mulan was pretty easy and intuitive. Customers saw a “buy” button where the “play” button would normally be placed, and their stored payment method for monthly subscription fees was automatically charged an extra $30.

💡Trend Alert: Digital payment through biometric identification for a cash-free world
Verifying a person’s identity using their biometric data, such as voice, face, or fingerprint, is something that companies around the world are adopting to offer enhanced security to the customers.
Biometric payment cards also provide an alternative to traditional chip and PIN cards, and are designed to meet the needs of more tech-savvy customers, who do not have to remember the complex PINs anymore.

💡Livestreams Are the Future of Shopping in America
The U.S. has been slow to shop via live online video, but the coronavirus sparked interest: “It’s basically digitizing QVC and HSN.”

A quarter century after Amazon’s founding, shopping online in America is largely the same experience: People click around a website and buy stuff. But this next phase promises a major evolution, by intertwining streaming video, social media and celebrity into a shopping experience that has the potential to further disrupt an already-battered retail industry.

💡The new Microsoft Stream
A new vision for Microsoft Stream empowers users to create, share, discover, and manage video just as they would any other file. With video that will be stored in Microsoft 365, the new Stream builds on the rich content management features of SharePoint and unlocks the intelligence of Microsoft Graph to enhance videos across Microsoft 365.

💡How Nike hit its e-Commerce goal 3 years early
Nike shares surged on Wednesday morning after the athletic gear company’s latest quarterly results made clear one thing: its e-Commerce surge might have been helped by the COVID-19 outbreak, but it will be durable.

💡Amazon Live: 12 Shows from Influencers, Sellers, Brands
Amazon Live combines streaming video with online shopping, letting influencers, sellers, and brands engage and interact with consumers in real-time.
Event hosts demonstrate and review products, while a carousel below each video offers featured items to viewers. Broadcasting through the Amazon Live Creator app, content producers manage live streams, add featured products, chat with shoppers, measure results, and track progress.

💡A thread: Some new researches, supported by Amazon, on shopping habits during the pandemic. Here are ten highlights… 
It corrects some of the myths and misinformation about how retail is changing.

Online sales rose sharply during the pandemic.
The penetration rate for online is coming down as consumers resume physical shopping.
In the US, many traditional retailers have been very innovative in using their stores to offer services like curbside pickup.

In the US, almost 68% of consumers say they will use curbside collection more even when the pandemic has subsided. These ‘temporary’ solutions will become permanent.
In the US, we project that this year, around 35.7% of non-food sales transacted online will be supported by a physical store. This is more than in 2019

💡🇪🇸What is “live shopping” and why are many companies going to use it?
The big surprises of online marketing no longer only come from the United States. After succeeding in China, Live Shopping or live sales on social networks prevail in the world due to its ability to achieve massive sales.


💡🇭🇰 [Live Selling] Why are celebrities moving down the pipeline to sell, and why are people not buying it?
The “star effect” surely brings traffic and noise for brands, but there is no guarantee for sales as not all celebrities know how to be salespeople. Many brands have expressed that the revenue stars bring is far from their cost; and KOLs also find it awkward to co-host with celebrities.

Analysis shows, Live selling is about the product, with the real key for purchases always focusing on low price and discounts. Maybe the deal is the only idol/influencer in consumers’ eyes. 

💡🇭🇰E-Commerce platform Shopline is launching Live Streaming to attract customers with a new shopping habit
During the Live, sellers can promote and highlight specific products. Information can be found on demand; customers can also comment and check out the product. The immersive experience allows viewers to add to cart and shop without leaving the Live. Shops can also check the data and sales including viewers and number of product views and sales etc.

💡🇯🇵Amazon Japan is readying a Live Shopping game show for Tokyo audiences
Players can watch the show and shop the latest games and merchandise all at once. Amazon Japan thinks Live Shopping is a selling method that fits the gaming industry very well; they are also expecting this special sales platform to attract new audience and customers.

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