Livescale Academy

The Future of Shopping | Vol.3

LiveFeed – Your little black book of Live Shopping. 🙋

💡Amazon’s October Prime Day Date Spurs Other Deal-Day Clones, Creating Complexity For BrandsBrands have big opportunities to capture sales this October, but also face significant challenges. Ensuring they don’t neglect other marketplaces and retailers too, strengthening an already-tenuous supply chain, expect a shift of volume away from Black Friday/Cyber Monday events.

💡AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping
The CDO shared insight about the beauty company’s recent expansion of its ModiFace AR and AI technology to Amazon consumers in Canada, as well as its experiment with live video shopping during the pandemic. 

This combination has helped cement consumer trust, and as a result, shoppers are taking more time to engage with L’Oréal, with the average time spent on a site with virtual try-on services three times higher for intent to purchase. Consumers are also adding to their basket twice as much vs. those who didn’t interact with a virtual try-on service.

💡 E-comm’s surge has bolstered holiday shopping early birds
“61% of Canadian holiday shoppers say they will shop more online this year than in the past, compared to 33% of people who normally shop in store for Black Friday saying they will not in 2020.”

💡 Livestreams are the future of shopping in the US
So-called “Streaming e-Commerce” allows almost anyone (celebrities, influencers or your local store owner) to quickly create their own shopping television channel that’s also a social network and e-Commerce platform—at a tiny fraction of the cost.

💡 Brands to spend $59bn on e-Commerce advertising in 2020
Brands will spend nearly $59bn (£46bn) on advertising across e-commerce platforms in 2020, due to the rise in online shopping caused by COVID-19, research suggests.

Adspend across e-commerce websites, “omnichannel” retailers, and social commerce is growing at 30 times the rate of other forms of online advertising, according to international marketing intelligence service WARC.

💡 Amazon launches a virtual tours and experience platform, Amazon Explore
Amazon today is launching a new service called Amazon Explore that allows customers to book live, virtual experiences led by local experts. The experiences may be focused on creativity, learning DIY skills, taking virtual tours of far-off places or cultural landmarks or, in some cases, shopping loc…

💡 The direct-to-cusumer guide from Shopify
In the future, this [direct-toconsumer] channel will be incredibly powerful to get closer to our consumers, get insight, and take learnings to the rest of our business. – Jean-Phillipe Nier, Head of Ecommerce UK&I, The Kraft Heinz Company.

💡 Air Jordan releases shoppable sportswear for Snapchat’s Bitmoji avatars
The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.
💡This Next Evolution Of e-Commerce Did $18 Billion In Asia Last Year. What Brands And Small Companies Need To Do Now.
With over $18 billion in sales in Asia in 2019, live streaming e-Commerce is coming. Here’s what you need to do to prepare as a startup, small business or emerging brand.

💡StreamWork – Twitch – but for Homework 
StreamWork is an academic live-streaming platform for A+ students to tutor classmates and friends. Tune in to educational livestreams, study collaboratively, get homework help, and receive donations. StreamWork is free and built for students, by students.


💡🇹🇼 Taiwan’s Governor attended Live Shopping event to promote Taiwan Tea and farm produ
Taiwan Governor attended a cross-countries Live Shopping event to promote Taiwan tea and farm product. In the same venue, a second-generation chicken Farmer expressed that he wants to evolve and open up the path by using Live Shopping to increase visibility and create a new experience and profit. 

The analysis shows, Live selling is about the product, with the real key for purchases always focusing on low price and discounts. Maybe the deal is the only idol/influencer in consumers’ eyes. 

💡🇭🇰The festival “A shopping Hongkong”  encourage business to adopt Live Shopping and digitize 
The festival “A shopping Hongkong” features a Live Stream this year, and helps keep the local business going to survive this pandemic period. Beauty platform Mbeaute built a cross-border online shop to sell from offline to online.

💡🇨🇳TV show hosts bring 1.4 billion sales in a 3 hour-long Live Shopping show 
TV show hosts bring 1.4 billion sales in a 3 hours Live Shopping show. Hosts were selling product for a city in China – Shandong, including farm products

💡🇨🇳 Pandemic speeds up the process of business adopting Live Shopping technology
“Live Streaming opens up a new way for customers to get to know the product, and it will continue to play an important role post-pandemic, as live streaming can reduce the cost per transaction and market expansion.” Last year it took 3 days to sell 3000 packs of coffee in an international import exhibition, while it took only 1 second with a Live Shopping show.

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