Livescale Academy

Is Live Shopping an impulse marketing tool? | Vol.8

LiveFeed – Your little black book of Live Shopping 🙋‍♀️


Live Shopping isn’t new: for years, it’s been an e-Commerce mainstay in Eastern countries, mainly China. Here’s what’s hot off the presses there, and as decoded by Livescale’s own experts, what it means for you.

The Headline
Is Live Shopping an impulse marketing tool?

The Details

Depends. Though there may not be a golden Live Shopping formula that suits all businesses, we notice one of the common sales factors in Asia’s Live Shopping events is education and the value derived from expertise.

The Takeaway

✏️Information-centric content usually revolves around “solving a problem” for viewers 

✏️Knowledge-sharing series is a user acquisition path that tends to lead to recurring purchases

✏️The value of education nurtures conscious purchases and consumers

✏️Live Shopping allows for consultation and efficient purchasing, in real-time

Weekly, bite-sized Live Shopping News


💡LG TV launches Shop Time app featuring QVC, HSN

LG has introduced its Shop Time app, a free shopping platform available on LG Smart TVs. Users can now purchase directly from retailers like QVC and HSN, and to incentivize consumers to use Shop Time, new customers who create an account through the app can receive a $20 coupon toward their purchase of $40 or more until Nov. 30.

The platform also offers users tailored recommendations about other products that they may be interested in, the company said.

💡Batik Reimagined: Jakarta Fashion Hub presents virtual fashion show, with Live Shopping

Batik Reimagined was concluded with a live shopping session that followed the fashion show. An adaptation of the “see now, buy now” approach, the session was presented by a duet of entertainers, Patricia Gouw and Bayu Oktara, who also shared styling tips in between offering and promoting the collections.

💡INTIME Trains Sales Associates to Become Taobao Live Streamers
In April, Chinese department store INTIME began giving their sales associates a chance to make their dreams come true, collaborating with Alibaba to launch the “淘柜姐” or “Tao Saleswoman” plan, in which INTIME sales associates are invited to become live streamers on Taobao. 

Weekly, bite-sized Live Shopping News

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