LiveFeed – Your little black book of Live Shopping 🙋♀️
EAST MEETS WEST 🗞️
Live Shopping isn’t new: for years, it’s been an e-Commerce mainstay in Eastern countries, mainly China. Here’s what’s hot off the presses there, and as decoded by Livescale’s own experts, what it means for you.
The Headline
The man-made sales carnival: Meet Kuaishou 618 e-Commerce festival month
The Details
Like Black Friday, there are of course many man-made sales festivals in China, harnessing the power of a customer’s willingness to buy. But how, of course, are they doing it?
What is the role that Live Shopping plays in this rapid adoption? In platforms like Tmall, Pinduoduo or JD.com, the buying “mood” is set up to 3 weeks ahead. When the main dish is out on D-Day, the stage is set: people cannot wait to buy.
The Takeaway
✏️Build the hype, and transform all interested traffic into “ready-to-buy” viewers BEFORE the D-day
✏️Target different buyer personalities at different stages of the promotion strategy
✏️The excitement of pre-order discounts, cashback benefits or GWP are available 3 weeks before the D-day
✏️Leverage your brand’s main discounts with a big push using Live Shopping on D-day
✏️Employ a “traffic booster,” like a well-known celebrity, to drive traffic with a guest appearance
✏️Use KOS (Key Opinion Sellers) to turn live viewers to customers on D-day
Weekly, bite-sized Live Shopping News
WORLD
💡LG TV launches Shop Time app featuring QVC, HSN
LG has introduced its Shop Time app, a free shopping platform available on LG Smart TVs. Users can now purchase directly from retailers like QVC and HSN, and to incentivize consumers to use Shop Time, new customers who create an account through the app can receive a $20 coupon toward their purchase of $40 or more until Nov. 30.
The platform also offers users tailored recommendations about other products that they may be interested in, the company said.
💡Batik Reimagined: Jakarta Fashion Hub presents virtual fashion show, with Live Shopping
Batik Reimagined was concluded with a live shopping session that followed the fashion show. An adaptation of the “see now, buy now” approach, the session was presented by a duet of entertainers, Patricia Gouw and Bayu Oktara, who also shared styling tips in between offering and promoting the collections.
💡INTIME Trains Sales Associates to Become Taobao Live Streamers
In April, Chinese department store INTIME began giving their sales associates a chance to make their dreams come true, collaborating with Alibaba to launch the “淘柜姐” or “Tao Saleswoman” plan, in which INTIME sales associates are invited to become live streamers on Taobao.